Safety Decals is happy to announce the hiring of two key team members this month! As we prepare for extreme growth this year it is important to bring on talent that will help guide the company in the right direction. Please help us in welcoming Lori Knudsen and Rebecca Sibole to the Safety Decals family!
Lori Knudsen is the Financial Controller of Safety Decals. Her primary role is to keep all aspects of the company’s finances in order, analyzed, interpreted and documented properly. Together with Nick and our CPA, Lori will participate in the selection of financial institutions, insurance providers, preparation of taxes and cost accounting.
Prior to joining the Safety Decals team Lori was the CFO at ProAct Services in Ludington, Michigan. There she managed the Finance Department to ensure accurate financial data was available to management and their equity partners. The role included personnel management across locations in the US as well as traveling to build and maintain key relationships. Lori was integral part in growing ProAct, identifying future investors, and assisting with mergers and acquisitions.
Lori, and her husband Bob, have lived in Ludington all their married lives. That’s 29 years this July! They have 2 adult children; Christina who is married and lives in Grand Rapids, Michigan , and Spencer who lives in Virginia and works as a Tennis Pro. Lori enjoys long walks on our beautiful Lake Michigan beaches and volleyball. Lately though she has been binge watching Netflix while recouping from knee surgery.
Lori’s reputation for being straightforward and highly ethical have always helped her move to her next career opportunity. She is excited for the opportunity to work for a company on the verge of huge growth and is enjoying the relaxed family atmosphere that a family-owned company has.
Rebecca Sibole is the Vice President of Safety Decals. She wears many hats but her key role is managing all sales and marketing opportunities as well as the graphic design needs for the Safety Decals customer base.
She comes with a diverse resume that includes product management, marketing, graphic design and sales. She previously worked for 365 Retail Markets in Troy, Michigan as a product manager where she managed a software product line and all the people and departments that supported it.
In 2009 she graduated from Lawrence Technological University in Southfield, Michigan with a bachelor’s in interior architecture. After a few years in the workforce, as a result of the recession, she decided it was time to go back to school to pursue a different career path. In 2015 she graduated from Lasell College in Newton, Massachusetts, with her master’s degree in marketing and public relations.
Rebecca lives in Ferndale, Michigan with her husband, stepson and their two dogs. Her and her husband are flea market enthusiasts and DIY junkies. They enjoy renovating their 1950s home and their all-original 1970s Airstream.
Although Rebecca lives in Ferndale she frequents in the Ludington office where her experience, organization and detail-oriented tendencies bring a fresh perspective to the growing staff and business. She is eager to roll up her sleeves and help groom Safety Decals for the growth coming their way.